You have a community simply by having a company, a brand or a website. People who use your products or services or visit your website ARE your community, and they have a wide variety of needs. Some want products, some want information, some want answers, some are looking for entertainment, and some just want to vent.
The key to success is learning how to connect with your community and leverage these people so they provide value to your company at the same time you provide access to what they need. No matter what level you're at in your organization, everyone should understand the powerful role Community Management plays.
Community Management Project:
Over the length of the program, students will create, design, launch, and manage course-specific social media channels, such as a Facebook group, Twitter hashtag, Pinterest page and more. Teams will be assigned to specific channels during the first course, and will rotate to new channels each additional course.
The project aligns with course themes and allows students the opportunity to experiment with strategy, , listening tools, and engagement practices in a safe-but-controlled environment. This is your chance to try new ideas and see what sticks!
Project Outline:
Course 1: Student teams are responsible for developing basic content strategies and managing social media channels, engaging classmates in discussions about social media that are relevant to each channel.
Course 2: Teams dig deeper and flesh out the infrastructure of each channel, following a dedicated marketing plan provided by the instructor. Students will analyze metrics and use monitoring tools, where applicable.
Course 3: Students maintain health of the channels while integrating strategies and best practices into real-world client projects. By now, channels should be running smoothly and less effort will be needed to manage them, giving students more time to focus on client work.
Social Channels We’ll Use:
Students will be assigned to teams of 4-5 and manage the content strategies for a program-specific social network each quarter.
Facebook Fan Page -- Share industry news and links; spark discussion around class topics, readings and guest speakers; ask questions of peers to gain insight.
Twitter Handle -- Engage in real-time conversation during and after class; connect with students, guest speakers and other influencers; host a tweet chat, share timely news and links.
LinkedIn Group -- Develop a program-wide business network; connect with classmates in a professional setting; share job-related news and links.
Google+ Page -- Experiment with SEO-focused social networking; share relevant news and links, host a topical Google Hangout as a class around a topic of your choice.
Pinterest Page -- Create a social media-focused pinboard; discover topical images and infographics from across the web to re-pin.
Instagram Account -- Practice digital storytelling and photojournalism; use photo prompts (Is this vandalism or art?) to spark engagement and discussion; create filtered photos for use in other groups (e.g. Facebook group and Twitter hashtag).
Team Assignments - Winter Quarter
Team Assignments - Fall Quarter
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hat is Community Management?
You have a community simply by having a company, a brand or a website. People who use your products or services or visit your website ARE your community, and they have a wide variety of needs. Some want products, some want information, some want answers, some are looking for entertainment, and some just want to vent.The key to success is learning how to connect with your community and leverage these people so they provide value to your company at the same time you provide access to what they need. No matter what level you're at in your organization, everyone should understand the powerful role Community Management plays.
Community Management Project:
Over the length of the program, students will create, design, launch, and manage course-specific social media channels, such as a Facebook group, Twitter hashtag, Pinterest page and more. Teams will be assigned to specific channels during the first course, and will rotate to new channels each additional course.The project aligns with course themes and allows students the opportunity to experiment with strategy, , listening tools, and engagement practices in a safe-but-controlled environment. This is your chance to try new ideas and see what sticks!
Project Outline:
Social Channels We’ll Use:
Students will be assigned to teams of 4-5 and manage the content strategies for a program-specific social network each quarter.